Meet The Iris Agency

The Iris Agency in Sumter SCThe Iris Agency ( is the online marketing and digital services wing of The Sumter Item, which has been serving South Carolina businesses since 1894.

Our team offers strategic, creative and technical development of digital and print marketing campaigns. If you want to increase your online search presence, need a local social media expert, want to design an effective marketing plan or need a full website design, we have you covered.

We are experienced media and communication leaders in South Carolina with numerous outstanding publications and websites in Florida, Alabama and New Mexico. Our team’s broad expertise combined with specific local knowledge provides you with unique solutions that maximize your return on investment.

Our agency’s name is inspired by Sumter’s famous Swan Lake Iris Gardens, the only public park in the United States to feature all eight swan species, and home to some of the nation’s most intensive plantings of the beautiful Japanese iris.

Meet Katie

Katie Welch ShawThe Iris Agency’s Digital Specialist, Katie Welch Shaw, will be the local contact for all your digital needs. Let Katie and her team do the heavy lifting, staying up to date on the latest tools and techniques — and bring you more customers. She will partner with you to implement customized strategies that result in real, workable digital solutions, allowing businesses to plan for an even more web-based future.

Katie has a Bachelor’s degree from Clemson University, where she majored in Graphic Communications and minored in Advertising. Born and raised in Sumter, her local roots run deep. This strong sense of community combined with her digital marketing knowledge will surely help your business thrive. The Iris Agency is excited to share that expertise to help grow your business — to do our part in making Sumter an even better place to live, work and do business, too.